Five ways to stand out at your next trade show

Five ways to stand out at your next trade show

Attending trade shows is still one of the best ways to reach thousands of potential customers. While your website may be accessible to people all over the world, trade shows are attended only by people interested in your industry and are a great opportunity to get your presence out there.

1. Choose your time wisely:

If you leave too late, the best time to leave has already passed. If you book early, you can pick the best spot opposite the entrance; impossible to leave the bar or cafe; standing in a corner or at the top of a staircase. This is a great place for your company to stay, so the sooner you book, the better your chances of being the first to win.

2. Think about the look:

Your stand needs to be eye-catching, so think about how it stands out from the competition and use that to grab attention.

 From bright colors to unique photography, there are many ways to stand out from the crowd. Ask your designer to help you make sure you do this.

3. Effective advertising:

The exhibition is full of goodies and we know most of them will be thrown away when delegates return to their rooms. Be patient with your marketing. A consumer-focused business might offer a coupon, while others will need to look for value-added or fast-changing gifts.

 Put your logo on a water bottle, a plaster, or a facial tissue – anything that catches the eye of a busy executive. 

4. Keep your speaker safe:

Stations that are cluttered with paperwork or information is not easily accessible are often overlooked. Representatives may not always want to talk to you, but they may want your books and not have to fight back and forth to get them.

 Instead of turning people away, use a variety of promotional materials and brochures to attract them to your function.

5. Smile:

You’d be surprised at the number of stalls where workers stand there eating, drinking, smoking or just looking out of reach. It’s amazing what a difference a smiling, welcoming face can make; the difference between getting a great customer and getting no customer at all.